Self-Service Analytics, Put Your Data to Work
There's a lot of buzz around the idea of self-service analytics , and it's easy to see why. The democratization of data has been talked about for years in marketing and tech circles, but this year it seems like everyone is talking about it. But what does "self-service analytics" really mean? And how can you start using your data effectively in your business? Self-service analytics and the democratization of data have become heavyweight buzzwords in marketing and tech circles this year. In a recent HBR researc h, 86% of company executives stated that their company's employees required better technology to make data-driven decisions, and they identified self-service analytics as one of the top technologies they will embrace in 2022 to achieve this goal. Self-service analytics and data democratization are two sides of the same coin. Both revolve around making sure everyone in your business has access to more data that can help them do their jobs better. Data de...